I focused on creating a design that captures motion, freedom, and trust—everything a rider looks for in a bicycle brand.
Ajay Jotangiya
UI/UX & Graphics Designer
I focused on creating a design that captures motion, freedom, and trust—everything a rider looks for in a bicycle brand.
Ajay Jotangiya
UI/UX & Graphics Designer
WheelRoot Cycles wanted to expand their reach with a strong online presence. The goal was to design a landing page that highlights their top models, supports product exploration, and drives online sales.
WheelRoot Cycles wanted to expand their reach with a strong online presence. The goal was to design a landing page that highlights their top models, supports product exploration, and drives online sales.
Bringing the Brand to the Road
The aim was to make bicycle browsing feel exciting yet clear for users who care about performance and style.
The brand needed a digital space that felt fast, energetic, and informative—just like their bikes. I focused on organizing product categories like mountain, city, and kids’ bikes clearly. Each section helped visitors explore features and specs while keeping the visuals sharp and full of life. The design also included call-to-actions that pushed users toward buying or booking a test ride.
Bringing the Brand to the Road
The aim was to make bicycle browsing feel exciting yet clear for users who care about performance and style.
The brand needed a digital space that felt fast, energetic, and informative—just like their bikes. I focused on organizing product categories like mountain, city, and kids’ bikes clearly. Each section helped visitors explore features and specs while keeping the visuals sharp and full of life. The design also included call-to-actions that pushed users toward buying or booking a test ride.
Design Workflow and Visual Style
Built a smooth and bold layout in Figma, balancing product imagery with function-focused UX.
I began with a user flow that mapped out how a first-time visitor might explore the site. Wireframes were shaped to prioritize key touchpoints—featured bikes, limited-time offers, and quick shop access. The color palette leaned into bold tones like black, gray, and orange to reflect strength and movement. Fonts were kept clean and modern. CTAs like “Shop Now” and “Explore Models” stood out without feeling aggressive. This design upgrade gave WheelRoot Cycles a sharper, more reliable digital look that appeals to both casual city riders and serious cyclists. The result was a faster, cleaner, and more engaging site that clearly performs better than their previous version.
Design Workflow and Visual Style
Built a smooth and bold layout in Figma, balancing product imagery with function-focused UX.
I began with a user flow that mapped out how a first-time visitor might explore the site. Wireframes were shaped to prioritize key touchpoints—featured bikes, limited-time offers, and quick shop access. The color palette leaned into bold tones like black, gray, and orange to reflect strength and movement. Fonts were kept clean and modern. CTAs like “Shop Now” and “Explore Models” stood out without feeling aggressive. This design upgrade gave WheelRoot Cycles a sharper, more reliable digital look that appeals to both casual city riders and serious cyclists. The result was a faster, cleaner, and more engaging site that clearly performs better than their previous version.
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